PSR/ Medical Rep Dr. Reddys Laboratories Ltd..

By: Pharma Tips | Views: 10060 | Date: 01-May-2011

1 Communication – In chamber communication. Positive body language in front of the customers.2 Influencing – selling the perception created by the PMT to the doctors. Convincing the chemist/ stockist to keep the stocks.3 High Energy Level – to cover his/ her territory and achieve targets of coverage of all levels of customers. i.e. doctors, stockist, chemist etc4 Learnability – to inculcate the product knowledge and marketing strategy related to products every quarter and quickly convert it to Rx in the doc


Summary
 

Experience:

1 - 3 Years

Location:

Chennai, Delhi, Hyderabad / Secunderabad, Kolkata, Lucknow, Madurai, Mumbai, Mumbai Suburbs, Navi Mumbai

Education:

UG - B.Pharma - Pharmacy PG - Any PG Course - Any Specialization,Post Graduation Not Required

Industry Type:

Pharma/ Biotech/Clinical Research

Role:

Medical Rep.

Functional Area:

Sales, BD

Posted Date:

01 May

Desired Candidate Profile

1Communication – In chamber communication. Positive body language in front of the customers.

2Influencing – selling the perception created by the PMT to the doctors. Convincing the chemist/ stockist to keep the stocks.

3High Energy Level – to cover his/ her territory and achieve targets of coverage of all levels of customers. i.e. doctors, stockist, chemist etc

4Learnability – to inculcate the product knowledge and marketing strategy related to products every quarter and quickly convert it to Rx in the doctor’s chamber.

5Perseverance – To face the high rate of rejections associated with this job and keep the spirits high.

 

Job Description

1Sales Target Achievement - In order to achieve growth and profitability in a given territory by generating prescriptions

-Communicates and influences the doctor to prescribe products and has a top-of-the mind recall of the products

-RCPA - Check availability of doctor's requirement with the retailer and in case of non availability, book orders for retailers and stockists.

-Do regular potential analyses by auditing the prescriptions received by retailers, so as to understand the prescription trends of doctors, and modify communication strategy used accordingly so as to position products in a favorable manner

-In Chamber Communication

oBased on the doctor product matrix, call objective, RCPA Finding etc position the call to achieve the objectives.

oCarry out the communication in the chamber by detailing products, discussing literatures or any study with the doctor.

oDemand specific prescription support from the doctor.

-Ensure all the inputs are invested as scheduled without deviations/dilutions of HO strategies

2CRM and Business Development - In order to build customer and market base for achieving present and future business objectives

-Understand the psyche of the doctor and ensure communication accordingly; Keep track of specific customer needs and provide feedback regarding the same to ASM / RSM / HO

-Device innovative approaches and strategies to build strong relationships with doctors.

-Analyse doctor's behavior and combat unfavorable behaviors (like disinterest, favoring competitors etc) by adopting the right strategy

3Compliance to field processes - Follow all the field processes as defined in the SOPs

-Daily / Monthly Plan of Doctor, Chemist, Stockist Coverage

-Doctor Coverage – Core / Non core

-RCPA

-Sync of daily call reports

-Expense Statements

-STP & SFC

-Updates customer list as and when required

In order To ensure effective implementation of strategies

4Stockist Management – In order to ensure a good relationship with stockist and correct and timely sales reporting

-Collection of Weekly and Monthly Secondary statement and analyze the same to assess the movement of products for better planning of subsequent week / month

- Sharing feedback about customer/ activity with stockist for adequate product availability

-Liquidation plan for near expiry and slow moving products

-Breakage management

-Ensure sales closing and formula order generation at each stockist.

5New Product Launch - In order to ensure successful launch of new products

-Conduct surveys for understanding the potential market for the new product

-Launch activities/ camps/ CME’s etc as per plan to gather momentum for Rx for new products in liaison with PMT.

 

Keywords: Medical Rep, PSR, MR, Med Rep

Company Profile

Dr. Reddy's, recognized consistently amongst the
Contact Details
Company Name:

Dr. Reddys Laboratories Ltd..

Executive Name:

Joel Chandra

Address:

Dr Reddys Laboratories Ltd
Ankur, Plot No. 187-A, Road No. 13, Jubilee Hills
HYDERABAD,Andhra Pradesh,India 500001

Telephone:

91-40-11111111


Previous Page Next Page

People Searching On This Page:
  • post of PSR in MR
  • www.full form rep.com
  • nmt4
  • laboratory psr in dr Reddy
  • rcpa full fomr
  • medical representative rcpa
  • rcpa full form
  • full form of rcpa
  • what is RCPA in pharma field
  • in medical company job full form of RSM post
  • RCPA in medical representative
  • cwb.matrix.com.br loc:IN
  • medical representatives OBJECTIVES TO DOCTORS
  • matrix.com.br loc:IN
  • email cwb.palm.com.br loc:IN

Related Pages


How to Prepare Daily Call Report (DCR) for Medical Representative

How to Prepare Daily Call Report (DCR) for Medical Representative

Articles | Pharma Marketing
Date:
06-Jun-2014  Views: 25156

Daily Report format in Excel(.xlsx) FREE download Pharma DCRWe have come up with a DCR format for Micro and Small Pharmaceutical companies and startup ...
Medical Representative Jobs in Dr Reddy's Lab.

Medical Representative Jobs in Dr Reddy's Lab.

Jobs | Medical Representative
Date:
02-Mar-2014  Views: 6931

Dr. Reddy"s Laboratories Ltd. (NYSE: RDY) is an integrated global pharmaceutical company, committed to providing affordable and innovative medicines f ...
Medical Representative - Cardiovascular/Diabeto Division -Dr. Reddy's

Medical Representative - Cardiovascular/Diabeto Division -Dr. Reddy's

Jobs | Medical Representative
Date:
20-May-2013  Views: 11693

Dr. Reddy's - India today is more than a 200 million dollar venture with presence in almost all major therapeutic areas. Our finished dosage business ...
Medical Representative - PSR - Product Executive

Medical Representative - PSR - Product Executive

Jobs | F & D
Date:
28-May-2011  Views: 2814

HE SHOULD HAVE EXPERIANCE AS A MEDICAL REPRESENTATIVE IN REPUTED PHARMACEUTICAL COMPANY. FRESHER CAN ALSO APPLY ...
MEDICAL REPRESENTATIVE / M.R. Reputed Pharma clients of NEXTUS SOLUTIONS

MEDICAL REPRESENTATIVE / M.R. Reputed Pharma clients of NEXTUS SOLUTIONS

Jobs | Medical Representative | Ahmedabad
Date:
01-May-2011  Views: 6265

-Implement Company strategy to generate prescriptions-Maintain and develop relations with existing and new customers through appropriate propositions ...
Post Your Comments (No Login Require)
Name : (required)
Email : (required)
Website :

Comment : (required)

30  + 6 =     
Comments
TARUN KR.NATH  |  25-Mar-2013 16:16:59 IST
I m B.A.graduate and working in Mankind Pharma ltd from last 9 month now i m looking for Agartala H.Q.as M.R.because my home town is Agartala(Tripura)if there is any vacancies please inform me sir..
People Searched About:
Post Of PSR In MR   |   Www.Full Form Rep.Com   |   Nmt4   |   Laboratory Psr In Dr Reddy   |   Rcpa Full Fomr   |   Medical Representative Rcpa   |   Rcpa Full Form   |   Full Form Of Rcpa   |   Cwb.Matrix.Com.Br Loc:IN   |   Medical Representatives OBJECTIVES TO DOCTORS   |   Matrix.Com.Br Loc:IN   |   Email Cwb.Palm.Com.Br Loc:IN   |   Dr Reddy'S Laboratories RSM, MUMBAI   |   Rep Email Loc:IN   |   Email Cri.Matrix.Com.Br Loc:IN   |   Email Cosbat.Com.Br Loc:IN   |   Dr Reddys Stockist   |   Medical Represantative Job Responsibilities At Reddy Labs   |   Monthly Plan Of Med.Rep.   |   MR Jobs At Dr Reddys Labs In Mumbai   |  
Google : 1648 times | Yahoo : 35 times | Bing : 558 times |