Relate your experience, education and interests in research and development to specific elements of the company and/or the job that you are interviewing for. For example, if you are interviewing with a company that produces tennis shoes, then you want to identify specific skills that you have, or specific experiences that you have, that can make a great R&D employee for a tennis shoe company. You can relate your interest in quality sports shoes to your own passion for running, playing basketball or playing tennis. You can also identify specific projects that you have worked on that are related to tennis shoe development, such as a research project that focused on the shock absorption rates of various materials.